Lead tracking has become increasingly important in today’s competitive business environment. With the emergence of digital marketing, companies have access to a vast array of potential customers, but it is difficult to determine which leads are the most valuable and should be pursued. Lead tracking helps companies to identify and prioritize leads based on their potential for conversion and helps them to maximize their return on investment. By monitoring lead sources, companies can better understand which channels are the most effective in generating leads and can allocate resources accordingly. In my talk, I will share the best practices in lead tracking based on my decade-long experiences in the field.