{"id":7008,"date":"2026-02-26T10:56:39","date_gmt":"2026-02-26T09:56:39","guid":{"rendered":"https:\/\/vienna.wordcamp.org\/2026\/?post_type=wcb_session&#038;p=7008"},"modified":"2026-02-26T13:35:51","modified_gmt":"2026-02-26T12:35:51","slug":"turning-wordpress-maintenance-into-a-real-business","status":"publish","type":"wcb_session","link":"https:\/\/vienna.wordcamp.org\/2026\/session\/turning-wordpress-maintenance-into-a-real-business\/","title":{"rendered":"Turning WordPress maintenance into a real business"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">This session is about how WordPress professionals can turn website maintenance\/care into a real, sustainable business, instead of treating it as an afterthought or an \u201cextra\u201d service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based on my experience as a WordPress agency with +70 clients and as the founder of a tool that helps 3,000+ professionals worldwide to grow their WordPress maintenance service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019ll explain why relying only on one-off website projects is increasingly risky (more than ever thanks to AI), and why maintenance is becoming a key pillar for stability, scalability, and long-term growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The talk will cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why maintenance is essential for WordPress sites and clients.<\/li>\n\n\n\n<li>The core tasks that should be included in a professional maintenance service (beyond updates).<\/li>\n\n\n\n<li>Why maintenance works so well as a recurring revenue model for freelancers and agencies.<\/li>\n\n\n\n<li>Common mistakes professionals make when offering maintenance.<\/li>\n\n\n\n<li>Practical ideas on how to package, price, and sell maintenance services in a sustainable way.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This session is about how WordPress professionals can turn website maintenance\/care into a real, sustainable business, instead of treating it as an afterthought or an \u201cextra\u201d service. Based on my experience as a WordPress agency with +70 clients and as the founder of a tool that helps 3,000+ professionals worldwide to grow their WordPress maintenance [&hellip;]<\/p>\n","protected":false},"author":16266612,"featured_media":0,"template":"","meta":{"_crdt_document":"","_wcpt_session_time":1775905200,"_wcpt_session_duration":3600,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[7103],"footnotes":""},"session_track":[36],"session_category":[],"class_list":["post-7008","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-2"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"April 11, 2026","time":"1:00 pm"},"session_speakers":[{"id":"7103","slug":"hector-de-prada","name":"H\u00e9ctor de Prada","link":"https:\/\/vienna.wordcamp.org\/2026\/speaker\/hector-de-prada\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/vienna.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/7008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vienna.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/vienna.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/vienna.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/7008\/revisions"}],"predecessor-version":[{"id":7009,"href":"https:\/\/vienna.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/7008\/revisions\/7009"}],"speakers":[{"embeddable":true,"href":"https:\/\/vienna.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/7103"}],"author":[{"embeddable":true,"href":"https:\/\/vienna.wordcamp.org\/2026\/wp-json\/wporg\/v1\/users\/hdeprada"}],"wp:attachment":[{"href":"https:\/\/vienna.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=7008"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/vienna.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_track?post=7008"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/vienna.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_category?post=7008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}