Most people treat their WordPress site like a brochure. Build-in-public turns it into a living engine for trust, community, and sales without feeling performative.
In this talk, I’ll share a practical, repeatable framework for using WordPress as your “home base” while social platforms do the distribution. Attendees will learn how to publish founder-led updates that build credibility, how to structure pages so visitors instantly understand the story and the offer, and how to create simple conversion paths that don’t require complicated funnels.
What I’ll cover:
The Story → Proof → Invitation framework (what to publish and why it converts)
The “Trust Stack” site structure: homepage, about, press/media, blog, landing pages, partnerships
Build-in-public content formats that work (behind-the-scenes, weekly logs, launch diaries, community spotlights)
Simple conversion paths inside WordPress (lead magnets, email capture, event pages, media kits)
Common mistakes: oversharing, inconsistency, chasing vanity metrics and how to fix them
This session matters because attention is expensive, trust is rare, and WordPress is one of the best tools for owning your narrative long-term.