Designing a product for thousands of users is very different from designing for millions. In this talk, I’ll share real UX lessons from working on a WordPress visual builder used by millions of websites worldwide.
The session focuses on what breaks when products scale, how early UX assumptions fail in real-world usage, and the design trade-offs involved in building complex visual editors. I’ll cover practical examples from designing for non-technical content creators while maintaining flexibility and power for advanced users.
This talk is grounded in hands-on experience and honest reflection, highlighting mistakes, constraints, and design decisions that shaped the product over time. It is intended for designers, developers, and product builders working within the WordPress ecosystem who want to create scalable, usable tools that stand the test of growth.