Track: Track 3 – Developer – Room C2

Support teams are on the front lines, identifying friction points in a product before they escalate into widespread issues, yet collaboration between developers and support isn’t always seamless. With over a decade of experience in WordPress support, I’ll share strategies for fostering better communication, implementing proactive support measures, and rolling out product changes that minimize user confusion and support tickets.

Whether it’s running a migration via WP-CLI, manipulating large amounts of data or using WP Import All to import hundreds of products into your webshop via an XML feed. Every migration and import is subject to the same pattern and runs into roughly the same bottlenecks.

During this presentation, I will guide you through these bottlenecks with additional tips to streamline the implementation of an import and keep it fast. Because with a WooCommerce webshop with 98,000+ products and variants, things start to squeak and creak considerably. And you get a sweat WP-CLI helper to use as a starting point.

Let’s go!

There are many companies and experts all over the world claiming that headless architecture is something that will not only change how we develop software but also make our websites and applications faster and more secure.

But is it true? Together we’ll dive into many aspects of headless (like performance, developer experience, and security) so we can decide if headless is the true game-changer for WordPress or just an empty buzzword.

WordPress’ HTML API saw significant growth over the past year: it can parse 99.5% of the Internet, and has learned a few new tricks for turning HTML “soup” into a proper HTML entrée. Let’s review the changes and see where it’s heading next.

This talk will dive deeper than just the release notes, however, and explore the undocumented capabilities of the API. Replacing inner HTML, reading block attributes and migrating blocks on the server, and safely encapsulating user-supplied HTML are just some of the things the HTML API can do today.

Attendees should come away understanding how to recombine the pieces of the HTML API into new custom processors that support their workflows. Discussion about levels of risk will clarify the safety impact on different kinds of extension of the API.

Creating multilingual websites with WordPress is a rewarding challenge for developers. In this session, we will explore the features, tools, and techniques that enable a seamless multilingual experience with WordPress. From mastering WordPress’ built-in internationalization (i18n) and localization (l10n) functions to effectively using multisites, plugins, and custom solutions, this presentation offers practical insights to optimize your development workflow.

There are many plugins building custom UIs in the admin area. Sometimes it makes sense, since it’s easier to perform certain actions with dedicated interface. Unfortunately, many times it’s done wrong, and the UI stands out from the rest of the admin. This will only become a bigger problem when new WordPress admin UI will land in core. In this talk, I’m going to show how to utilize @‌wordpress/components package to build beautiful, custom plugin interface that feels like it belongs to WordPress admin. We’ll also touch on how to make this fully interactive and do it “the WordPress way”. The future of WordPress and WordPress plugin development is bright, so let’s get everyone on board with the latest goodness from the Gutenberg team and discover what this enables us to do!

WordPress is everywhere – and if you’re a developer, chances are you’ve had to work with it, even if you didn’t want to. The reality? WordPress can be frustrating, messy, and full of quirks that go against modern development best practices.

But with the right approach, it doesn’t have to be painful.

In this talk, I’ll share my personal approach to making WordPress projects efficient, scalable, and maintainable – without losing my mind in the process. I’ll show you how I navigate the biggest pain points, including:

✅ Avoiding plugin overload while keeping projects flexible and future-proof
✅ Structuring development properly with Custom Post Types, ACF, and clean workflows
✅ Optimizing performance, caching, and database queries for a smooth-running site
✅ The essential tools and workflows I use

If you’re a developer who has to work with WordPress but wants to do it the right way, this session is for you.