Most WordPress sites fail to generate leads effectively despite powerful capabilities hiding beneath the surface. During my talk I will cover how to transform WordPress from a basic CMS into a complete lead generation machine by understanding core conversion psychology principles and implementing them strategically. You’ll learn how the conversion funnel actually works—from awareness to decision—and how to structure your WordPress site to guide visitors through each stage using the right integration of forms, content strategies, CRM connections, and automation tools. Perfect for developers, marketers and site owners, you’ll leave with both conversion fundamentals and actionable WordPress implementation blueprints to immediately boost lead quality and quantity, regardless of your business size or industry.