Ecommerce and other companies leave so much money on the table, because most of them do not have online environment that is available to people with disabilities. Businesses selling in the USA must have their websites and mobile APPS accessible by law. Otherwise, they may get fined at least $10000. Since June 28 2025. Similar law will apply to those serving the EU customers.
The speech aims not only to explain importance of accessibility. After the presentation, participants will:
•Know the practical steps on how to raise profit with accessibility and turn this into competitive advantage;
•See the true examples of inaccessible and accessible online shop;
•Learn the most common accessibility issues on ecommerce websites and ways to resolve them;
•Discover how to test accessibility quickly and accurately once they come home;
•Get step by step instructions on what to do if they receive a lawsuit.
By seeing the exact data, audience will get convinced that done correctly, web accessibility can become a huge competitive advantage. This lecture will also brake typical miths related to accessibility.
The speech concludes by inviting everyone to work on accessibility, because it can tremendously improve overall business performance.