{"id":4495,"date":"2022-02-15T09:43:07","date_gmt":"2022-02-15T08:43:07","guid":{"rendered":"https:\/\/vienna.wordcamp.org\/2022\/?post_type=wcb_speaker&#038;p=4495"},"modified":"2022-04-23T11:46:57","modified_gmt":"2022-04-23T09:46:57","slug":"joe-wiedemann","status":"publish","type":"wcb_speaker","link":"https:\/\/vienna.wordcamp.org\/2022\/speaker\/joe-wiedemann\/","title":{"rendered":"Joe Wiedemann"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Joe Wiedemann ist Senior Online-Marketing- und PR-Experte und hat sich auf integrierte Strategie, Online-Marketing und SEO-Content f\u00fcr Startups und Entrepreneur-Unternehmen spezialisiert. Mit\u00a0<a href=\"https:\/\/germancontent.io\/\">German Content Vienna Berlin (GCVB)<\/a>\u00a0hat er eine kleine Agentur gegr\u00fcndet, die Unternehmen unterschiedlicher Gr\u00f6\u00dfenordnung dabei unterst\u00fctzen soll, im gesamten DACH-Markt Visibility und Favorability f\u00fcr ihre Brands aufzubauen und schnell eine gute Positionierung im Markt zu erreichen. Joe glaubt an das Website-zentrische Modell des Inbound-Marketings, in dem die Website das eigentliche und beste Mittel zur Kommunikation mit Kunden ist. Gutes Inbound-Marketing sollte allerdings immer durch eine gute Ad-Strategie erg\u00e4nzt werden, denn ohne ausreichenden Reach ist auch der beste Content nichts wert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Joe Wiedemann is a senior marketing and PR expert specializing in integrated strategy, online marketing and SEO content for startups and entrepreneur companies. With&nbsp;<a href=\"https:\/\/germancontent.io\/\">German Content Vienna Berlin (GCVB)<\/a>, he founded a small agency to support companies of different sizes in building visibility and favorability for their brands in the entire DACH market and in quickly achieving a good positioning in the market. Joe believes in the website-centric model of inbound marketing, where the website is the primary and best instrument for interacting with customers. However, a good inbound marketing strategy also needs a good ad strategy, because even the best content is worthless without sufficient reach.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joe Wiedemann ist Senior Online-Marketing- und PR-Experte und hat sich auf integrierte Strategie, Online-Marketing und SEO-Content f\u00fcr Startups und Entrepreneur-Unternehmen spezialisiert. Mit\u00a0German Content Vienna Berlin (GCVB)\u00a0hat er eine kleine Agentur gegr\u00fcndet, die Unternehmen unterschiedlicher Gr\u00f6\u00dfenordnung dabei unterst\u00fctzen soll, im gesamten DACH-Markt Visibility und Favorability f\u00fcr ihre Brands aufzubauen und schnell eine gute Positionierung im Markt &hellip; <a href=\"https:\/\/vienna.wordcamp.org\/2022\/speaker\/joe-wiedemann\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Joe Wiedemann&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9179131,"featured_media":4555,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_wcpt_user_name":"","footnotes":""},"speaker_group":[],"class_list":["post-4495","wcb_speaker","type-wcb_speaker","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/826efbaef2a92dfdab9b0302e2e1a7799da04436c9c6d23de8266535e137a526?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/826efbaef2a92dfdab9b0302e2e1a7799da04436c9c6d23de8266535e137a526?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/826efbaef2a92dfdab9b0302e2e1a7799da04436c9c6d23de8266535e137a526?s=96&d=mm&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/826efbaef2a92dfdab9b0302e2e1a7799da04436c9c6d23de8266535e137a526?s=128&d=mm&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/826efbaef2a92dfdab9b0302e2e1a7799da04436c9c6d23de8266535e137a526?s=256&d=mm&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/826efbaef2a92dfdab9b0302e2e1a7799da04436c9c6d23de8266535e137a526?s=512&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/vienna.wordcamp.org\/2022\/wp-json\/wp\/v2\/speakers\/4495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vienna.wordcamp.org\/2022\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/vienna.wordcamp.org\/2022\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/vienna.wordcamp.org\/2022\/wp-json\/wp\/v2\/users\/9179131"}],"replies":[{"embeddable":true,"href":"https:\/\/vienna.wordcamp.org\/2022\/wp-json\/wp\/v2\/comments?post=4495"}],"version-history":[{"count":3,"href":"https:\/\/vienna.wordcamp.org\/2022\/wp-json\/wp\/v2\/speakers\/4495\/revisions"}],"predecessor-version":[{"id":5255,"href":"https:\/\/vienna.wordcamp.org\/2022\/wp-json\/wp\/v2\/speakers\/4495\/revisions\/5255"}],"sessions":[{"embeddable":true,"href":"https:\/\/vienna.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/4328?_embed=1&context=view"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vienna.wordcamp.org\/2022\/wp-json\/wp\/v2\/media\/4555"}],"wp:attachment":[{"href":"https:\/\/vienna.wordcamp.org\/2022\/wp-json\/wp\/v2\/media?parent=4495"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/vienna.wordcamp.org\/2022\/wp-json\/wp\/v2\/speaker_group?post=4495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}