For many projects SEO is hands-down the most important, and sometimes only, marketing channel. It\u2019s incredibly powerful in driving a lot of highly relevant traffic to a website. It\u2019s also a very elegant way of doing marketing, as with a good SEO strategy, we help our target audience by answering questions, providing valuable content and not bombarding them with unwanted advertising.<\/p>\r\n\r\n\r\n\r\n
However, some topics, markets or audiences require other marketing channels as well. If there is no search volume, a very limited group of decision makers, or no awareness of the offering \u2013 be it a product or a service \u2013 we don\u2019t get very far with a purely search-based channel such as SEO. In those cases, we have to adapt a broader strategy involving various other marketing channels.<\/p>\r\n\r\n\r\n\r\n
I\u2019ll show case studies that cover the entire spectrum \u2013 from only SEO, to hardly any SEO \u2013 and talk about the limitations of search-based campaigns.<\/p>\r\n\r\n\r\n\r\n
Even then, SEO can play a very important supporting role, when done right.\u00a0<\/p>\r\n","protected":false},"excerpt":{"rendered":"
For many projects SEO is hands-down the most important, and sometimes only, marketing channel. It\u2019s incredibly powerful in driving a lot of highly relevant traffic to a website. It\u2019s also a very elegant way of doing marketing, as with a good SEO strategy, we help our target audience by answering questions, providing valuable content and … Continue reading “SEO as part of a broader marketing mix – when it works on its own, and when it doesn’t”<\/span><\/a><\/p>\n","protected":false},"author":908325,"featured_media":0,"template":"","meta":{"_wcpt_session_time":1581769800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[4370],"footnotes":""},"session_track":[23],"session_category":[],"class_list":["post-4372","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track2"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"February 15, 2020","time":"14:30"},"session_speakers":[{"id":"4370","slug":"thomas-kloos","name":"Thomas Kloos","link":"https:\/\/vienna.wordcamp.org\/2020\/speaker\/thomas-kloos\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/vienna.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/4372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vienna.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/vienna.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/vienna.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/4372\/revisions"}],"predecessor-version":[{"id":4924,"href":"https:\/\/vienna.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/4372\/revisions\/4924"}],"speakers":[{"embeddable":true,"href":"https:\/\/vienna.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/4370"}],"author":[{"embeddable":true,"href":"https:\/\/vienna.wordcamp.org\/2020\/wp-json\/wporg\/v1\/users\/deepakkloos"}],"wp:attachment":[{"href":"https:\/\/vienna.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=4372"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/vienna.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_track?post=4372"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/vienna.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_category?post=4372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}