{"id":4354,"date":"2019-12-05T22:07:43","date_gmt":"2019-12-05T20:07:43","guid":{"rendered":"https:\/\/2020.vienna.wordcamp.org\/?post_type=wcb_session&#038;p=4354"},"modified":"2020-01-16T12:08:14","modified_gmt":"2020-01-16T10:08:14","slug":"you-want-striking-content-break-the-rules","status":"publish","type":"wcb_session","link":"https:\/\/vienna.wordcamp.org\/2020\/session\/you-want-striking-content-break-the-rules\/","title":{"rendered":"You want striking content? Break the rules!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">I will speak about how to identify content for good stories, how to make them up, how to create, tell and sell. Learn about Break the rules-methods, based on Edward de Bono and Design Thinking. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn how to re-think your way of content creating and learn new ways to approach your content. I will also talk about the future of content, based on the research results in my book &#8220;Der Content-Coach&#8221; (published by Springer-Gabler). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And as John Hall, CEO of US-marketing agency Influence &amp; Co told me: &#8220;I&#8217;d rather have you not to do anything and save your money if you are just going to half-ass it. If you want to lead your industry in content and gain trust, you need to make the investment to get there.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I will speak about how to identify content for good stories, how to make them up, how to create, tell and sell. Learn about Break the rules-methods, based on Edward de Bono and Design Thinking. Learn how to re-think your way of content creating and learn new ways to approach your content. I will also &hellip; <a href=\"https:\/\/vienna.wordcamp.org\/2020\/session\/you-want-striking-content-break-the-rules\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;You want striking content? Break the rules!&#8221;<\/span><\/a><\/p>\n","protected":false},"author":11381374,"featured_media":0,"template":"","meta":{"_wcpt_session_time":1581752400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[4351],"footnotes":""},"session_track":[24],"session_category":[],"class_list":["post-4354","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track1"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"February 15, 2020","time":"09:40"},"session_speakers":[{"id":"4351","slug":"florian-schauer-bieche","name":"Florian Schauer-Bieche","link":"https:\/\/vienna.wordcamp.org\/2020\/speaker\/florian-schauer-bieche\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/vienna.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/4354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vienna.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/vienna.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/vienna.wordcamp.org\/2020\/wp-json\/wp\/v2\/users\/11381374"}],"version-history":[{"count":1,"href":"https:\/\/vienna.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/4354\/revisions"}],"predecessor-version":[{"id":4355,"href":"https:\/\/vienna.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/4354\/revisions\/4355"}],"speakers":[{"embeddable":true,"href":"https:\/\/vienna.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/4351"}],"wp:attachment":[{"href":"https:\/\/vienna.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=4354"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/vienna.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_track?post=4354"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/vienna.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_category?post=4354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}