SEO is not Rocket Science, as a matter of fact, SEO on WordPress is very easy! You have to care about a few things, do a few things, don’t do a few things and you will end up with a technichal search engine optimized website in no time! Then you can start with the real work: content and marketing a.k.a. content marketing. This talk is about the few things to care about, the few things you have to do, the few things you do not have to do and what to focus on when the real work (content & marketing) starts.